And 66% more people than usual chose the stairs over the escalators. Oct 23, 2009 this is the fun theory video in which volkswagen changed a simple flight of stairs into a flight of stairs made up of a piano keyboard with each step becoming one key on the keyboard. A sound theory the piano staircase posted 8 years ago by admin volkswagen is behind an initiative dedicated to the thought that fun is the easiest way to change peoples behavior for the better. We manufacture piano stairs musical stairs which are known as fun and interactive installations encouraging people to take the stairs instead of the escalator piano stairs by references. Related resources additional links to help you and your family get active. The piano staircase experiment by avery katz on prezi. Oct, 2009 how volkswagen got more people to use the stairs instead of the escalator. The piano stairs play notes of a melody or piano tones when people walk on them. Here, the designers turned a staircase next to an escalator into piano keys that played a different note for every step sort of like that scene from the 1988 movie. The idea is being tested in sweden in the hope it could be applied to all vehicles in the future.
The national energy use of escalators is estimated at 2. To create the piano staircase, they connected small pressure sensors to. Nov 30, 2016 its always great to see arduino being used in creative, musical ways. Their new campaign the fun theory is a series of e. For this experiential marketing example, the volkswagen team cleverly created piano stairs in a subway stop in germany, right next to the escalator. Great viral videos are hard to come by, but volkswagen or rather ad agency ddb stockholm appears to have hit the bullseye. This is one of a series of experiments for a new brand campaign of vw. Furthermore, ideas of how to apply the fun theory and its practice to integrate awareness into modern urban and regional planning. The fun theory is an initiative supported by volkswagen, based on the idea that something as simple as fun is the easiest way to change peoples behaviour for.
Oct 15, 2012 given the choice of taking the escalators or the stairs, heres some advice, take the stairs, particularly if you find yourself at wulin plaza in hangzhou, china. People really enjoyed the piano stairs, so, i think it was a success. These piano stairs are a great example of musical creativity. We found this really fun video on the fun theory website. Can we get more people to throw their rubbish in the bin by making it fun to do. The fun theory is an initiative supported by volkswagen, based on the idea that something as simple as fun is the. The fun theory was created by volkswagen sweden and ad agency ddb stockholm as a competition to recognized that fun is the easiest way to change peoples behavior for the better.
It just goes to show that fun can be used for serious purposes. The fun theory proved to be true all of the interventions were used much more than other local options the stairs, which were right next to an escalator, were used 66% more than normal as people took their time playing a tune. We believe that the easiest way to change peoples behaviour for the better is by making it fun to do. Keep this tab open and open a new tab to for the best experience. Check out this video of piano stairs and see which side you would choose.
When walked upon, the steps produce relevant musical note sounds, resulting in a truly melodic experience. Sep 16, 2015 the fun theory was created by volkswagen sweden and ad agency ddb stockholm as a competition to recognized that fun is the easiest way to change peoples behavior for the better. While these developments create quality of life, with respect to our health and. Oct 21, 2009 piano stairs will always be part of the same reality as tom hankss late 88 movie, big. So they transformed a subway staircase into piano stairs. His name is remo saraceni and he is an absolute genius. Piano stairs have been a hit in cities worldwide, from milan, italy to santiago, chile and more. If stairs played musical notes when you walked on them, would you be more likely to take them. May 11, 2015 i when i read this question, how do you make piano staircase. Shockingly, it worked, and we won 2nd place for hardware. The fun theory 1 piano staircase initiative volkswagen youtube. The fun theory is an initiative from volkswagens bluemotion technologies a series of cars and innovations that. Studies have shown that when faced with the choice between climbing stairs or riding the escalator, subway commuters choose to take the stairs 66 percent more often if theyre piano stairs.
How volkswagen got more people to use the stairs instead of the escalator. Acoustic emo singersongwriter from the twin cities. And i will bet with anyone who disagrees on this simple fact. The campaign was a success for the fun theory, vw and even the global environmental debate. Applause applause 25 thoughts on piano stairs rolighetsteorin. Vw fun theory hd piano stairs can we get more people to choose the stairs by making it fun to do.
One of volkswagens fun theories included was the piano staircase. As you put your foot on a step, a different piano note plays, so as you ascend the stairs, you will hear a lovely piano scale. This is the fun theory video in which volkswagen changed a simple flight of stairs into a flight of stairs made up of a piano keyboard with each step becoming one key on the keyboard. The experiment were the piano stairs, the worlds deepest bin and the bottle bank arcade.
It was part of the german companys programme called the fun theory, in which it tried to change the way people went about their lives for the better. By applying pressure on each step the staircase would play a musical note. It was a lot of fun speaking with these school district leaders and helping them understand the importance of and impact that makerspaces can have within our schools and communities. From over 300,000 videos uploaded to youtube daily, flixxy editors select only 1. Volkswagen voiture volkswagen bluemotion octobre 2009 fun theory. Feeling better about the world is as easy as tapping our app on your phone. Contribute to bonnieepiano stairs development by creating an account on github. A social experiment called piano stairs gave subway riders a choice between piano stairs or the escalator. These artworks stimulate people to take the stairs instead of the elevator or escalator. Volkswagen has launched a popular new campaign called the fun theory which is dedicated to the thought that something as simple as fun is the easiest way to change peoples behavior for the better.
Its really amazing how they came up with this idea. These piano stairs are a creative example of how to get people to walk up the stairs instead of using the escalator with the result being the person gets a little more exercise. With this new campaign, developed by ddb stockholm, volkswagen turned a subway staircase in stockholm, sweden into a giant piano as part of their theory of fun campaign. The vw fun theory is a series of experiments, captured on video, to find out if making the world more fun can improve behaviors. They can be permenant installations which require no maintenance, thanks to the special sensors used. Its an initiative sponsored by volkswagen to see if we can change peoples behaviour through making it fun. Given the choice of taking the escalators or the stairs, heres some advice, take the stairs, particularly if you find yourself at wulin plaza in hangzhou, china. A social experiment team called the fun theory team chose a german metro staircase for the piano stairs project. Ddb stockholm recently launched rolighetsterorin, or the fun theory campaign, an initiative to get people to change their lazy behaviors. When i went back in the afternoon i was excited to see what they had been creating and tinkering with throughout the day. Volkswagen built this piano stairway in stockholm, sweden as part of their fun theory project, which aims to change peoples behavior for the better through fun.
This is another of the ideas that made it to the final of the fun theory award, created by nevena stojanovic from serbia. Say 10% of people took the stairs before and 66% more people than normal chose the stairs after, wouldnt that mean that only 16. One such project was the piano staircase in stockholm. The theory was that people would take the stairs more often instead of the escalator. This site is dedicated to the thought that something as simple as fun is the easiest way to change peoples behaviour for the better.
The more the people choose to take the stairs with the piano, hopefully they will remember the piano next time they are at a set of stairs, and choose the stairs regardless of whether there is a piano or not. Take the stairs instead of the escalator and feel better is something we hear but didnt often see until this sly video from volkswagen appeared on the web. Piano staircase decided to try to change peoples behavior by transforming the stairs into a giant piano keyboard. This excellent idea is based on the fun theory an initiative of volkswagen. Can we get more people to use the bottle bank by making it fun to do. In other words, physical activity is encouraged when taking stairs is fun. This swedish project called, piano stairs initiated by volkswagon, shows how the introduction of fun to a mundane activity, like climbing stairs, can motivate people.
The insanity of escalators, jeffrey hill rises to the challenge of describing how wasteful they are. Piano staircase using arduino and processing random. The piano stairs experiment first person irregular. Jul 18, 2014 10 amazing piano stairs from around the world. Just last week they installed stairs that resemble black and white piano keys. Musical stairs scholarly and creative work depauw university. The fun theory 1 piano staircase initiative volkswagen. In the case of the odenplan piano keys, the purpose of the experiment was to encourage people to use the stairs instead of the escalator. The video of the giant piano stairs reports that the number of commuters who chose the stairs over the escalator increased 66% when the stairs were musical blackandwhite piano keys. The effort is just one stunt in ddb stockholms rolighetsteorin. A great idea that could be adapted for the playgroundeven just for additional fun going up the stairs read the rest. Fun theory has been used to motivate people to do all kinds of boring things. Most terrifying was when they asked us to move the stairs into the final demo room there were two rounds of demos.
However, once the video was released on youtube, they could see they were. Encouraging physical activity through persuasive technology. In the case of the odenplan piano keys, the purpose of the experiment was to encourage people to use the stairs. So fun may really change behavior and in the case of the piano stairs, it seems obvious that it may even change it to the worse. Ultimately, even those who preferred the stairs to begin with, end up taking the escalator. The fun theory believes that the easiest way to change peoples behavior for the better is by making it fun to do. Oct 26, 2009 the fun theory an initiative of volkswagen. Piano staircase can we ensure everyone keeps their safety belt on by making it fun to do.
These piano stairs will motivate even the laziest of us. Oct 12, 2009 great viral videos are hard to come by, but volkswagen or rather ad agency ddb stockholm appears to have hit the bullseye. Piano stairs keep shoppers and commuters on their toes. It turns out that 66% more commuters opted for stairs over the escalators. The resulting video of the piano staircase shows commuters discovering the piano staircase, getting curious and triggered towards the behavior of. Take the stairs instead of the escalator and feel better is something we hear but didnt often see until this sly video from volkswagen.
Musical stairs change peoples behaviour for the better healthier by making it fun to do. The effort is just one stunt that appears on the carmakers rolighetsteorin. New web site creates a competition based on the notion that the easiest way to improve human behavior i. Take the stairs instead of the escalator or elevator and feel better is something we often hear or read in the sunday papers. What was once a mere stairway is now a piano that can be played by stepping on keys. Piano staircase volkswagen vw experiential marketing. I know personally the inventor of the first interactive piano stairs and of the original walking piano. Avery katz ethical concerns in the moment, the people did not know that the piano stairs were for a behavioral experiment. Fun theory is a thought that something as simple as fun is the easiest way to change peoples. These piano stairs are permanent installations and they are still in use. One way they were able to do so was by creating a concept called the fun theory in which they attempt to pivot peoples behavior by adding an element of fun.
Feb 28, 2016 piano staircase using arduino and processing recently i have completed a very simple project which involves constructing a piano staircase for an event in my university. The fun theory, a volkswagen initiative that highlighted projects with this m. To encourage people to take the staircase instead of the escalator, volkswagen converted a set of steps at the odenplan subway station in. In case you didnt catch it in the comments, reader sandra posted a great followup about the musical stairs installed at odenplan station in stockholm, to encourage taking the stairs instead of the escalator. The idea of the piano stairs struck a chord pun intended with people around the world, with a video of the concept clocking up over million views on youtube. The fun theory changing stairs into a piano mccafferty.
A staircase in a subway station was turned into a gigantic piano. And if imitation really is the sincerest form of flattery, then the fun theory team should have a very healthy ego, with replica piano stairs appearing in auckland, melbourne. Gtdb has been gathering and publishing information, chords, scales, tabs and now videos on different guitar tunings since 2009. Flixxy editors search the internet daily, to find the very best videos for you. How do you encourage more people to take the stairs instead of the escalator. Piano stairs the fun theory victorias creative archive. A swedish train company wanted to get more people to use the stairs rather than the escalator. Piano stairs metropolitana piazza di duomo duration. Nov 12, 2009 in many situations, escalators are just stupid. The largest database for alternative guitar tunings on the internet.